Global live brand storytelling agency INVNT, has announced the opening of its second office in the APAC region – and eighth office globally – located in the creative hub of Singapore.

The agency made its foray into the APAC region in October 2017 with launch of an office in Sydney, Australia, and over the past year claims a 70% client retention rate and is working with 23 new clients worldwide.

“The global demand for live events is continually on the rise, with more and more organisations elevating ‘live’ as a core part of their marketing, sales and public relations strategies,” said Scott Cullather, CEO, INVNT.

Laura Roberts (pictured), Managing Director, INVNT APAC, will head the new Singapore office, and added: “Our successful delivery of flagship events such as Xerocon Brisbane, TEDxSydney and the award-winning Atlantis Sanya grand opening event in China have put INVNT firmly on the map here in the APAC market.

“This has seen the agency establish new partnerships with a number of renowned brands, many of whom now look to us to conceptualise, manage and produce their events not only in Australia, but throughout APAC and beyond.”

Cullather said it made sense, therefore, for INVNT to open its latest office in Singapore – home to the APAC headquarters of many of its clients.