Experiential marketing agency, Wasserman Media Group, will transform the O2 in London into the stage for this year’s tennis ATP World Tour Finals, for the fifth successive year.
The annual indoor tournament, which will run from 4-11 November, will see the world’s top eight singles players and doubles teams battle it out to be crowned the tour’s champions.
Wasserman will work with ATP to manage the event’s on-site delivery, managing the pre-match player choreography, special effects and screen content for both the daily shows and final presentation ceremonies.
In addition, Wasserman Media Group will provide the fans with a pre-match show complete with special effects, lighting, projections, player introductions, bespoke video content and experiential activities.
“The success of the tournament lies in giving fans an outstanding experience and to present the tennis in an entertaining way,” said Chris Kermode, tournament managing director.
“The team at Wasserman Experience continue to do a great job at delivering this entertainment, ensuring that for one week in November, the Barclays ATP World Tour Finals becomes the focus of the sports and entertainment world.”
Got a story for Access All Areas? Email firstname.lastname@example.org
Posted on 01/11/13