VisitScotland has launched a new marketing campaign to encourage local interest in Homecoming Scotland 2014 events and aimed at people living in Scotland, Northern Ireland and the north of England.
The £500,000 marketing campaign will include a TV advert as well as press, radio, digital and promotional activity. The advert depicts different family groups stepping out of their front doors straight into one of the 430 Homecoming Events.
This year, Scotland will play host to the Ryder Cup, Commonwealth Games and the MTV Europe Awards.
“2014 will be an extraordinary year for Scotland and this advert, alongside the Homecoming app and enhanced information on the wider events programme which are also now available, will help us to share it with as many people as possible,” said tourism minister Fergus Ewing.
Chairman of VisitScotland Mike Cantlay, said: “From the Orkney Nature Festival in the north to the Big Burns Supper in the south, Homecoming Scotland events are sweeping across the country in 2014 and we want everyone to get out there and enjoy them, whether it’s just one, or all 430.”
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Posted on: 13/01/14