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The German National Tourist Office (GNTO) has launched Germany Rocks, a multimedia initiative offering chances to win tickets to some of country’s biggest music festivals.

Germany Rocks will work via the GNTO Facebook tab www.germany.travel/germanyrocks, combined with multi-channel marketing in print, on the radio and online.

There will be adverts in the Guardian Festival Guide, promotions via www.virtualfestivals.com and www.bingleymusiclive.com, together with headline slots on XFM and multiple cross-platform promotions thoughout May.

Run in conjunction with the Hamburg Tourist Board and Lufthansa, the campaign goes live with immediate effect.

 

The German National Tourist Office (GNTO) has launched Germany Rocks, a multimedia initiative offering chances to win tickets to some of country’s biggest music festivals.

Germany Rocks will work via the GNTO Facebook tab www.germany.travel/germanyrocks, combined with multi-channel marketing in print, on the radio and online.

There will be adverts in the Guardian Festival Guide, promotions via www.virtualfestivals.com and www.bingleymusiclive.com, together with headline slots on XFM and multiple cross-platform promotions thoughout May.

Run in conjunction with the Hamburg Tourist Board and Lufthansa, the campaign goes live with immediate effect.