Tommy Hilfiger is in London today to stage Rockcircus, his latest “see-now-buy-now” TommyNow experiential runway event to close London Fashion Week. The function takes place at Roundhouse in Camden
Inspired by Tommy Hilfiger’s love of rock and fashion, “Rockcircus” has been described as a high-energy, music-fuelled and innovative experience.
Tommy Hilfiger commented: “My vision for TommyNow was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour.”
For the first time, TommyNow will combine both men’s and women’s collections, including Hilfiger Edition, Hilfiger Collection and the third TommyXGigi collaborative capsule designed with global brand ambassador and international supermodel Gigi Hadid.
Hilfiger continued: “It’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for Fall 2017. The Roundhouse was a perfect choice for us with it being the at the centre of London’s rock-and-roll history.”
The event will showcase men’s and women’s runway looks that are available across all shoppable channels in more than 70 countries, including his stores and tommy.com, select wholesale partners, social media, shoppable live stream, 3-D image recognition SNAP:SHOP app and the AI-powered TMY.GRL conversational commerce bot for Facebook Messenger.
The London runway event follows the “Tommy Pier” show in New York for fall 2016 and “Tommyland” in Los Angeles for spring.