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Ticketing agent The Ticket Factory has announced the launch of ‘Cheers to 10 Years’, a marketing campaign to celebrate its anniversary in September.

“Over the last 10 years, the ticketing industry has changed beyond recognition. Technology and consumer trends have driven rapid changes in the industry meaning the way people buy, use and store tickets is very different to 10 years ago! Many ticket agents have come and gone in that time, and only the most agile and adaptable agents can compete in such an unpredictable and fast-paced marketplace,” head of marketing Steven Waller commented.

The ‘Cheers to 10 Years’ campaign will run from September to the end of the year, with The Ticket Factory’s official tenth birthday on 1 October.

The campaign will see a variety of B2B and B2C initiatives take place to raise awareness of the ticketing agent, including competitions, social media engagement and partnership activity.

A decade in the business

Selling over 2.5 million tickets a year for the world’s most popular artists, respected promoters and the UK’s top venues, The Ticket Factory is one of the UK’s leading ticket agents.

As the box office for the NEC Group, The Ticket Factory works side by side with the Group’s two arena venues – Arena Birmingham and the Genting Arena – on a daily basis.

The company has reported significant growth since its launch in 2007, and today it serves a diverse range of clients within the sport, exhibition, concert, festival and outdoor event sectors.

Championing the ticket buyer in everything it does, The Ticket Factory was the first ticketing agent to partner with Twickets, the face value resale platform offering customers who can no longer attend events an opportunity to resell their tickets.

In addition, the company remains the only agent to have fully integrated the Access Card into its systems, providing disabled people with the same ease of booking as everyone else.

Looking to the future, The Ticket Factory has a range of new projects in the pipeline including the roll out of Expoware, its fully functional hybrid ticketing solution that caters for B2C and B2B audiences.