The Ticket Factory has appointed three new e-commerce and ticketing experts to assist with its move towards the entertainment and online retail sector.
Rob Williams has joined as operations director, having previously worked at Nottingham’s Capital FM Arena and Dixons Retail Group.
Client services director Kelly Whitehead has extensive senior level experience in ticketing with Avalon, lastminute.com, AEG Live and Mean Fiddler.
Finally, Gail Webb joins as consumer sales and marketing director, having held the role of head of digital for the NEC Group.
The three will work with MD Stuart Cain to develop The Ticket Factory’s online marketing and e-commerce capability.
“The ticket agency world is too insular and key players have to stop obsessing about each other and look at the wider world,” said Cain.
“People want to buy tickets the same way they buy clothes through ASOS or books through Amazon. These changes are designed to bring top-end e-commerce thinking in to The Ticket Factory and a freshness to what we do.”
The Birmingham-based agent has also opened an office in London to be closer to the heart of the live events industry, key clients and partners.
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