Tom HallTaste of London, the culinary event, has signed Samsung Electronics UK as the 2018 festival’s official home appliances partner, which will see the brand bring the Samsung Home Appliances Cookery School to Regent’s Park.
Taking place this week, from 13-17 June, Taste of London is a showcase of the capital’s restaurants, chefs and food and drink brands.
The IMG-owned festival features wine tastings, cooking demonstrations and experiences, cocktail masterclasses and live entertainment.
Offering more than 1,000 experiences across the festival, the Samsung Home Appliances Cookery School will provide visitors with an opportunity to test its Dual Cook Flex™ Oven & Induction Hob with Virtual Flame Technology™.
Festivalgoers will learn tips, tricks and techniques from School of Wok tutors, before enjoying their own dish.
Justin Clarke, SVP & managing director of culinary, IMG, said: “We are very happy to be partnering with Samsung for the first time to bring their latest technology to our hugely popular Cookery School.
“Taste of London is all about encouraging our visitors to explore the latest and very best quality products and experiences with discovery and experimentation at the heart, and Samsung is a great partner to help us do this.”
Places at the Samsung Home Appliances Cookery School are free of charge and can be reserved at the festival on a first-come, first-served basis. Sessions will run daily at 13.00, 14.00 & 15.00 for afternoon sessions and 18.30, 19.30 & 20.30 for evening sessions.