A Showplace modular structure served as the promo photo station for players, coaches and fans at the NFL Block Party in Regent Street.

Taking place ahead of the Minnesota Vikings/Pittsburgh Steelers clash at Wembley Stadium, with the road closed to traffic, the free event was an opportunity to experience the sights and sounds of the sport.

It featured performances from Vikings’ cheerleaders and players and coaches from both teams as NFL-themed activities stretched from Niketown at Oxford Circus to Piccadilly Circus.

A Showplace modular structure served as the promo photo station for players, coaches and fans at the NFL Block Party in Regent Street.

Taking place ahead of the Minnesota Vikings/Pittsburgh Steelers clash at Wembley Stadium, with the road closed to traffic, the free event was an opportunity to experience the sights and sounds of the sport.

It featured performances from Vikings’ cheerleaders and players and coaches from both teams as NFL-themed activities stretched from Niketown at Oxford Circus to Piccadilly Circus.