Mayor of London Sadiq Khan has been joined by leading figures from the arts, business, sport and politics to launch global campaign #LondonIsOpen.
The campaign is designed to encourage visitors and investors to come to London in the wake of the recent vote to leave the EU.
Prime Minister Theresa May and newly-appointed Foreign Boris Johnson have back the campaign alongside Virgin founder Sir Richard Branson and major firms such as Google, Hilton and Merlin Entertainments.
Khan commented: London is the best city in the world. It is creative, international, entrepreneurial and full of opportunities. I’m incredibly proud to be Mayor of a city that’s so comfortable with its diversity and so optimistic about its future.
“We don’t simply tolerate each other’s differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city. We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.”