The moving light manufacturer is expanding its Middle East operation and forming a new company with a Dubai HQ.
Robe Middle East will be headed by regional sales manager Elie Battah, pictured second left. It will distribute the company’s ranges of moving and digital lighting fixtures and Anolis architectural LED products across the region.
Dubai was chosen as an epicentre for shows, events and ‘spectaculars’ and for its central location, ideal for deploying equipment quickly, efficiently and cost-
effectively to other countries. A host of rental and
production companies and designers are based there
too and it’s an easily accessible business destination.
“This move gives us an even stronger basis and better communication channels throughout the whole of the Middle East and enables us to plan the future with real confidence,” Robe’s sales director, Harry von den Stemmen, pictured second right, said. “We are expecting rapid growth and we are already moving fast with several new projects.”