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Sport and entertainment specialist Prism has appointed a new management team. The company said the announcement is part of a plan to reshape its offering as a brand-centric, sport and entertainment agency.

Dominic Grainger, CEO of the WPP Sports Practice, has taken on the role of Prism chairman, and Jamie Copas, global client leader of Team Aston Martin, will take the role of group general manager. Both will continue in their existing roles.

Under the new management team, the company will have a sharp focus on helping brands engage audiences in those arenas.

“We believe there is now a real opportunity to shout about why Prism is the best choice for brands invested in the world of sport and entertainment. With over 25 years’ experience, we are experts in engaging audiences whether that be through digital, print, broadcast or experiential,” commented Copas.

Prism said its new positioning emphasises five key capabilities. This reflects on the convergence of the worlds of sport and entertainment, how audiences engage with them and how brands can profit.

  • Strategy, Insight and Analytics
  • Partnership Negotiation and Management
  • Planning and Creative
  • Brand Content and Communications
  • Brand Experiences and Events
Dominic Granger

Dominic Granger

“Prism’s new management team, led by Jamie, brings a wealth of knowledge which will create greater value for our clients than ever before. Prism’s refocused offering as a leading brand engagement agency in sport and entertainment will also have the ability to draw upon other WPP capabilities as required”, Grainger said.

This new positioning complements the work on existing clients such as Aston Martin, as well as the recent win from Fast & Furious Live. Other clients in Prism’s portfolio includes Subway, INFINITI, Avon, Tata Consultancy Services, Ford, IHG and Mazda.

Copas said, “It is an exciting time at Prism. Our new positioning and team culture are real competitive advantages for brands looking to truly engage with audiences in sport and entertainment. We are a high energy business and enjoy collaborating with clients and agency teams to drive high returns on investment for our brands.”

Jamie Copas

Jamie Copas

Shane O’Sullivan, head of content at Prism, told Access that the company is currently gearing up for the Fast & Furious Live, a global tour that is scheduled to hit the road in January 2018, visiting 14 European countries. The show in the UK is on 19-21 January, at the O2 Arena.

“We have several confidential Aston Martin projects delivering before the end of the year as well as wrapping up the Formula One season with a few of our clients,” O’Sullivan concluded.