Nokia teamed up with Deadmau5 for a second time on Wednesday night, celebrating the launch of two new handsets at an event in Flat Iron Square, near London Bridge.
In the shadow of the Shard, the DJ spun tunes for ticketholders with creative agency ML Studios’ 4D projection experience timed to the music.
The event came exactly a year after Nokia Lumia Live shone its magic on the Millbank Tower (see Access issue 156).
“[That] was an incredible experience and it’s great to be back in London to team up with Nokia again,” Joel Zimmerman, aka Deadmau5, said. “The new show was a totally different concept, but equally inspiring and just as technically challenging.”
“It was serendipity really how we chose the square for last night’s experience,” director of ML Studio, Mark Logue, said. “We drove around London’s streets looking for the perfect setting for the ‘Don’t be afraid of the dark’ theme and Southwalk council’s current initiative is ‘lighting up the streets’. It worked perfectly.”