StubHub has announced a new partnership with Nitro Circus, which will see the ticket company become the official distribution channel for the event’s primary tickets and resale tickets.
Nitro Circus returns to the UK later this summer for an outdoor stadium tour that will visit 11 first-time locations, including Worcester, Livingston, Hull, Belfast, Llanelli, Sheffield, Yeovil, Gateshead, Ipswich, Peterborough and West Sussex.
StubHub, part of the eBay Inc group and previously primarily known as a ticket resale provider, is now making its move into the primary sale marketplace. Tickets sold on the site are backed by its FanProtect Guarantee.
“StubHub is very excited to announce this new partnership with Nitro Circus,” said Nick Harford, head of partnerships at StubHub. “It is great to be able to offer fans a breadth of choice for tickets to the various events taking place around the UK this year, and a chance to see some of the world’s biggest and most daring action sports stars.”
Michael Porra, Nitro Circus CEO and creative director, said: “We are thrilled to partner with StubHub, a proven leader in this space, as we get ready to launch our all-new UK tour this summer. These cities have never seen anything like Nitro Circus before and are going to be blown away by our athletes’ courageous skill. It is crucial then that we connect with fans and ensure that they can get their hands on tickets.”
For more on Nitro Circus, extreme sports events and their importance to the UK events industry, pick up the May issue of Access All Areas, out this week.