Stuart WoodLeeds will host its first ever city-wide cosmetics festival from 29-30 September this year.
Made Up Leeds will offer two days of free events, demonstrations, tutorials, speakers and special offers.
It will include talks from British makeup artist and columnist Ruby Hammer MBE, meetups with Love Island stars Kaz Crossley and Alexandra Cane, plus demonstrations from top hair stylist Danny Richo. The full lineup will be announced in the coming weeks.
Retail stores in the area are also involved, with John Lewis, Harvey Nichols, Debenhams, Trinity Leeds, The Merrion Centre and more supporting the festival.
Andrew Cooper, chief executive at Leeds BID, said: “Leeds is already firmly on the map for its incredible retail offering but we’re ready to build on that reputation and take it one step further – we want Leeds to become a beauty capital of the UK.
“Leeds is a city where beauty can be found in so many different forms. Made Up Leeds will reflect that diversity, whilst offering a platform to the best talent from Yorkshire and further afield.”
Festival-goers will need to sign up at www.madeupleeds.co.uk to get their ‘Glamour Passport’ and goody bag, which can be picked up at collection points across the city centre and includes a full list of offers, samples and information on speakers and demonstrations.