London tops the list for top 25 cities to hold meetings and events, followed closely by Barcelona and Paris.
The 2015 list, revealed by event management platform Cvent, records the best cities in Europe to hold events, according to the platform’s Supplier Network, which features more than 234,000 hotels, resorts and special event venues.
Cvent evaluated more than 2,500 European cities to compile this, its inaugural list. Activity was tracked from July 2014 to June 2015 and the criteria was: unique request for proposals received, total room nights requested in RFPs, awarded request for proposals, awarded room nights, percentage of qualified meeting venues and number of profile views.
On learning that London had topped the Cvent list, Tracy Halliwell MBE, director of Business Tourism and Major Events at London & Partners, said: “We are delighted that London has been named the number one meeting destination in Europe by Cvent.
“This has been a great year for the city with amazing events including the European Society of Cardiology’s congress held at London’s ExCeL, Advertising Week Europe returning to the capital for the second year running and another hugely successful London Technology Week. The meetings and events industry is constantly evolving and we are thrilled to see that our strategy to keep London at the forefront of innovation is delivering significant returns for the city.”