Brand experience agency Jack Morton Worldwide produced the Mayor of London’s New Year’s Eve firework display for the tenth consecutive year.
More than 200,000 people lined the banks of the River Thames and millions more tuned in to watch BBC One’s live coverage of the event.
Through the partnership between the Mayor of London’s Office and Vodafone, revellers on the banks of the river were able to watch a multi-sensory firework display featuring exotic fruit flavours, synchronised special effects and colour-changing LED wristbands to augment the display.
The display itself was designed in collaboration between Jack Morton and Titanium Fireworks.
Jim Donald, project director at Jack Morton Worldwide, said: “It is an incredible honour to work with such a talented team, creating this iconic and spectacular event for a whole decade. Helping bring to life a unique moment of celebration for our capital, an event which has become one of the most eagerly anticipated New Year’s Eve experiences in the world, is a wonderful opportunity.”
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Posted on: 01/02/14