London-based agency Innovision showcased the best of British creativity last week at Shanghai’s GREAT Festival of Creativity.
Working with the British government, sponsors and curators, Innovision delivered the three-day festival at the Long Museum in Shanghai.
HRH The Duke of Cambridge opened the festival, which gathered together more than 500 British companies across technology, fashion, healthcare, design, luxury goods, food and drink, innovation, entertainment, and education.
The festival aimed to promote British commercial creativity and innovation, and hopefully will create opportunities for UK companies looking to expand their markets and secure growth in China and beyond.
Live event and experience agency innovision was appointed by UK Trade & Investment (UKTI) to create an environment with relevant customers that promoted British creativity though every touch point of the customer experience.
The agency worked closely with GREAT Festival’s co-founders, Conrad Bird and Guy Salter, as well as the project director Clare Barnfather. A series of seminars, masterclasses, creative exchanges, business surgeries, installations and networking sessions all took place over the three-day festival.
“It was an extraordinary journey, requiring passion, trust, and commitment from every stakeholder involved in the GREAT Festival,” said innovision’s co-founder and managing director Claudia Douglass. “We could not have done this alone; it has been a lesson in collaboration. I couldn’t be prouder of our contribution.”