Starting next week, Ignite will transform The O2 into the stage for the Barclays ATP World Tour Finals.
For a fourth consecutive year the brand experience agency, together with the ATP, will manage the show from concept to onsite delivery, pre-match player choreography, special effects and screen content across the tournament and the final presentation ceremonies.
“We are proud to be working with the ATP again on this year’s Barclays ATP World Tour Finals,” Cris Cicirello, joint managing director of Ignite, said. “The constant improvement of the show and of course the amazing quality of the tennis is working brilliantly to cement this season-ending finale in the minds of the fans. It’s an incredible event to be a part of and we’re confident that 2012 will be the best yet.”