Hiro has appointed David Hornby as chairman as it prepares its Rugby World Cup members club build.
Hiro, a sporting experience company, is launching Hiro House, a pop-up members club that will be open over the period of the Rugby World Cup 2015.
Former Welsh rugby captain Andy Moore founded the company with the aim of curating experiences where sport and business can meet.
Hornby’s consultancy specialises in sport, media and events. He has led many high profile campaigns for the UK and London including work with the London 2012 Olympics team and England’s 2018 Football World Cup bid.
Hornby previously spent seven years as commercial director of Visit London (now London & Partners).
He said: “Hiro is creating an opportunity for businesses to motivate and inspire their teams and clients and I am excited to lead our passionate and driven team who are bringing something unique to the corporate event space.”
Hiro CEO Andy Moore added: “Hiro offers a unique way for businesses and sporting talent to connect though extraordinary events and I am delighted to welcome such a strong team of professionals from the world of sports, business and events to deliver our ambitious vision.”
The founding shareholders of Hiro include sports and business names including Jonathan Davies, David Platt, Matthew Hoggard, and Derek Redmond.