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Headliner CEO and co-founder Stan McLeod-Headliner

Headliner, the live entertainment booking platform, has launched ‘H’, a fully-managed service that simplifies the process of booking renowned artists and performers. The new tool, available online on the company website www.headliner.io/h-concierge, is targeted to occasional event planners, agencies and brands.

Visitors to the ‘H’ website can request an act and Headliner’s dedicated team will utilise its extensive partnerships with leading agents, including WME, ATC, CAA, CODA and ITB, to get them the best deal possible.

The service also offers logistics support, including technical and artist riders, production and stage management and artist liaison because its aim is to making the process as easy and effortless as possible.

Headliner is headed up by Stan McLeod and Maria Hayden, founders of BandWagon Gigs, and tech virtuoso Rosario Garcia de Zuniga. Investors include Twickets founder Richard Davies, ATC founding partner Brian Message, Frukt co-founder Jack Horner, Digital Catapult CEO Jeremy Silver and BRIT Award winning producer Charlie Andrew.

“We’re proud to present our ‘H’ fully-managed service, which offers brands, agencies and event organisers access to the cream of live performers for their events,” said Said Stan McLeod. “Having now also put the final finishing touches to our main platform, we are seeing the platform go from strength to strength, and look forward to helping more event planners secure the perfect act for their event.”

Track record

Previously operating under beta, ‘H’ has already secured artists for Facebook, brought Groove Armada to The Digital Master Awards, and booked Razorlight for VW events and Little Boots and Hercules & Love Affair for the opening and closing parties of Cannes Lions.

Jo Cannon, ‎executive assistant at Facebook, commented: “Headliner for us was amazing! They made the process so easy. We saw some great samples of music that could work with our event. We didn’t need to spend any more time thinking about it. Headliner took over and delivered.”

Headliner has also completed final adjustments to its main automated booking platform, which allows event planners to search and book over 4,000 musicians, bands, DJ, magicians and circus performers.

Event planners can message a suitable act directly through the platform, and receive a quote within 48 hours. “The pioneering technology behind the platform, which has seen over 750 bookings in the last 12 months, can now process tens of thousands of enquiries at a time,” the company claims.

Pauline Foucher, marketing director W Hotel London, commented: “We’ve used Headliner to source musical entertainment for W London parties as well as for our long-term Retox Brunch concept. Headliner has been amazing in sending comprehensive lists of suitable suggestions for each event and has always been quick to help out when we’ve needed a last minute change or a special request from a performer. All of the performers have been professional, high-energy and have been a talking point for all of our events!”