e2B – a division of logistics and brand support company Global Infusion Group (GIG) – was faced with a high octane challenge for the recent Red Bull Steeplechase.
The company provided the equipment for the 21-mile race around Castleton for the third year running.
The gruelling contest saw 500 runners battling each other across time-trialled stages, with the slowest racers of the field eliminated at each of the first three stages, and an all-out race to the finish, marking the final stage.
They ran through fields, woodland, trails and over hills in the race to the finish line with the eliminations leaving 40 hardened runners battling for glory at the end.
e2B division provided everything the organisers Red Bull needed – from the all-important start and finish line arches, to the bars pitched at locations along the 21-mile course.
On site for three days, the e2B team delivered and installed the equipment in the rugged upland countryside around Castleton, in the high peaks district of Derbyshire, and managed the stock distribution to stations around the course.
e2B also provided 13-metre and 16-metre wigwams at the knockout stages to provide shade and shelter for recovering competitors.
“We have a long-standing relationship with Red Bull that started when the company launched 15 years ago,” said GIG’s marketing and events manager Matt Laurenson. “e2B provides support for around 1,500 events each year, including the Steeplechase which we have worked on for the three years since it started in 2012. It’s about survival of the fittest and is hugely exciting to watch.
“The Peak District provides an incredible backdrop to this event, which despite the undulating muddy terrain, is a wonderful setting for our equipment. Our biggest challenge was setting up at the start and then installing it at the finish before the runners arrived.”