Music tech event ‘We Are Robots’ is returning to the Old Truman Brewery in Shoreditch from 12-14 October.
The festival’s theme this year will be ‘Future and Innovation of Music’. It will feature the UK’s Audio Engineering Society hosting exclusive talks looking at VR, AR and immersive technology, as well as live gigs curated by record label Rough Trade.
This year’s event is entirely free for all attendees, and is spread across three days of talks, workshops, and interactive exhibitions featuring some of the most cutting-edge companies in music technology.
Source Distribution will be setting up shop with a selection of Moog and Arturia synthesizers, as well as exclusive premieres of drum machines not yet available to the public.
London-based tech innovators ROLI will also be showing off how they’re changing the way we make music, one block at a time. They will offer the opportunity for music lovers to experience the future of music technology themselves through hands-on demonstrations and sessions.
Commenting on this year’s launch, We Are Robots co-founder Gordana Jovkovic said, “We are so proud and excited to announce the second year of We Are Robots at the Old Truman Brewery. Attendees can be the first to see instruments that aren’t currently public knowledge, as well as get involved in discussions around the future of the music industry and the technology that surrounds it.”
Alex Theakston, brand manager for Source Distribution, commented: “Moog, Arturia, Genelec and Eventide distributors Source Distribution have teamed up with Red Dog Music to bring a massive selection of analogue synthesizers, effects and sequencers, packed into the shop space – all set up and ready to try, buy, and take home on the day.
“We’re incredibly excited to be returning to We Are Robots this year – we’re looking forward to bringing the fun of music creation to such a vibrant area, following a great experience last year.”
The video above was captured at We Are Robots 2017 event.