Private banking group EFG International has signed a three-year headline sponsorship deal with the London Jazz Festival.
Considered the ‘private bank for jazz’, EFG has been supporting the festival since 2008 with the International Excellence Series, a programme of concerts from some of the leading players, now well established as a highlight.
“The London Jazz Festival is always a landmark event. In terms of the quality, creativity and sheer diversity of performances it brings to the stage, it surely ranks as one of the foremost international music festivals,” Keith Gapp, the bank’s head of strategy and marketing, said.
“Given this, and people’s passion for music, we are pleased to be stepping up our support, making this year’s event the EFG London Jazz Festival for the first time.”