Birmingham’s MADE festival, which takes place on 28 July, has announced that it will offer on-site drug safety testing, as well as counselling services by non-profit social enterprise The Loop.

The festival was clear that it operates a strict no drugs policy and does not condone any kind of drug use, but is implementing multi agency safety testing (MAST) as part of its new harm reduction strategy.

This allows festival-goers to test drugs and make informed choices, and is the first time such safety testing has been used in the West Midlands.

MADE festival director Pete Jordan said: “As Birmingham’s leading music festival, the safety of our customers is our top priority. We are pleased to be working to create a safe and enjoyable experience for all who attend.

“MADE festival maintains its anti-drugs stance, and we strongly urge people not to bring illegal substances to the event.”

The decision to use MAST is the result of a new partnership between The Loop, West Midlands police, the Police and Crime Commissioner, and Birmingham City Council.

MADE is celebrating its fifth year as the West Midlands’ biggest music and arts festival.

Fiona Measham, The Loop’s director, said: “The Loop will be delivering our drug safety testing service at over ten festivals across the UK this summer, so we have a growing understanding of what is circulating in the illegal drug market, what is missold and what the risks might be.

“It is vitally important that we test and collect data to inform not just festival-goers but also on-site and off-site emergency services so everyone knows what is in circulation.”

Images: Made Festival 2017