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The ‘world’s first’ permanent 3D and true stereophonic sound system is coming to London, offering a new audio experience.

Aures London’s Sensorium is billed as the first five-sense, fully-immersive arts and events venue, providing a blank canvas for art exhibitions, installations, events, live performances and corporate hire.

Aures London’s co-founder Sam Davis said: “We have taken the biomechanics of hearing and scientifically create a space where you’re optimising the listener’s experience to the highest degree, while simultaneously bringing this organic, almost life-like 3D element with movement and direction to create something totally unique.”

The 3D audio technology developed by Titan Reality™ has set a new standard in Hi-Fi sound experience through a mass array of Pioneer Pro Audio XY speakers. The system is powered by ten separate Powersoft amplifiers, arranged to cover the length of the venue, positioning sound not only left and right but also to the front and back and height terms, relative to the floor and ceiling. 

Davis continues: “Our system places every listener in the venue is in the ‘sweet spot’. Instead of having just two sound sources at the front of the room like most venues, we have 25 sound sources on either side room on three sound planes. This means the listener can enjoy the dynamic power of auditorium sound while having the intimate clarity of headphones. 

“The tremendous success of Beats headphones demonstrates a growing demand for sound quality. However, where headphones, VR and online culture are increasingly solo experiences, Aures London is looking to create shared immersive experiences and bring social entertainment into the 21st Century.” 

Aures has created a new aural and spatial freedom that offers possibilities for creative art and brand experiences. The venue allows artist and event curators to engage in high definition sensory memory experiences.

Aures is working with cutting-edge technology to deliver this unique event space. Later this year comes a low frequency, vibrating haptic floor.  

This takes the subsonic to a new level where sound produces a physical sensation for the whole body.  

Customised acoustic walls and ceiling panels are also due to be installed – each individually designed and manufactured by South Bank University robotic and AI department. This will tackle the reflections and distortions found naturally in any room, lifting the precision and clarity of sound to a level unrivalled anywhere in the world. 

Aures has also joined forces with East London based visual experts, Observatory London, to explore Iconic Memory (Sight) through a combination of intelligent 3D lighting, 3D visual mapping, holograms AR and VR functions.     

Elsewhere, the venue works with olfactory (for scent) and Gustatory (taste) senses.

Aures has worked with Azzi Glasser of The Perfumer’s Story, Carlsberg UK, Campari UK and Charles Heidsieck Champagne. 

Sensorium and it is a part of a new development in the Leake Street graffiti tunnel beneath Waterloo station.