Arena Group has launched a new division, Arena Ice, after doubling its rink builds from last year, with 25 rinks being installed across the UK in total this winter.
The new division will be headed up by account director Rebecca Owen, who has extensive knowledge and experience of working within the temporary structures and ice rink industry.
One of the first to open its doors, the Natural History Museum, hosts one of London’s longest-running ice rinks covering a space of 1,127.5m2. Bringing organisers IMG’s vision to life, Arena Group has managed the ice rink for six years.
The company provides a full design and installation service covering every element from the ice itself to the two-storey hospitality structure, full interior fit out of the restaurant, the skates and even staff training on how to maintain the ice.
Since its opening at the start of November, it has been used as a film location for One Direction’s latest music video.
Natural History Museum remains the biggest ice rink that Arena Group provides, alongside Hyde Park at 1,656m2 and Canary Wharf at 1,097m2.
Grahame Muir, CEO of Arena UK & Europe, said: “This winter, our rinks will cover a staggering 14,440m2 which marks a 108% growth on last year’s numbers. This year-on-year growth has meant it is necessary to create a new division within the Arena Group, focused solely on delivering ice rink projects. We’re therefore thrilled to launch Arena Ice, which we’re already beginning to expand into global markets, offering the same complete, turnkey package at a reasonable price.”