The Association of Independent Festivals (AIF) and the Musicians’ Union (MU) have announced an agreement that will formalise the existing relationship between emerging artists and independent festivals represented by AIF.
Both organisations define an emerging artist as one not represented by an agent or management, as well as those with representation but at the outset of their careers.
Details of the agreement were unveiled by the AIF’s Paul Reed and the MU’s Kelly Wood at the second annual AIF Festival Congress in Cardiff.
The agreement, which is an extension of the MU’s existing ‘Fair Play’ initiative, aims to provide practical guidance for musicians and festivals. It outlines key conditions for emerging artists and independent festival operators in areas such as remuneration, promotion, logistics and advance information required from artists and festivals alongside performance details.
The MU has 30,000 members – many of whom play live either as part of a portfolio career or as their mainstay. The AIF represents 55 festivals with a collective audience of over 600,000.
Paul Reed, General Manager of AIF said: “We are delighted to launch this project at the Festival Congress,” Reed said. “This agreement covers a lot of ground and, in many cases, the festivals will already be fulfilling such conditions for emerging artists.
“The idea is to provide practicable and realistic guidance and, crucially, a balanced agreement that will work for promoters and artists alike. UK festivals are one of the main incubators for emerging talent in the UK and this agreement acknowledges the importance of such artists to our member.”
Wood added: “Our ‘Fair Play’ initiative encourages good, clear relationships between artists and employers based around fair deals and it is exciting to be taking this into the festival sector.
“Festival slots are invaluable for emerging artists looking to reach new audiences and we therefore embraced the opportunity to work with the AIF in order to create a mutually beneficial agreement. With the input of our members we’ve been able to achieve an agreement whereby the terms are relevant, realistic and will encourage a good working relationship between artists and festival organisers.”
Details of the agreement can be found at www.aiforg.com/fairplay.