Event mega-brands AEG and Live Nation are continuing to grow, as the former appoints a new European CEO and the latter moves into a new London office, double the size of its previous one.
Alex Hill will proceed Tom Miserendino as president and CEO of AEG’s European operations from the start of the new year. He currently serves as AEG Europe’s chief operating officer and chief financial officer.
Live Nation has secured a move into the Farmiloe Building near Farringdon station in London, as The Evening Standard reports. The 63,000sqft building is more than double the size of the company’s previous 28,000sqft office, and will become its new home in 2020.
Live Nation and AEG are the two biggest event promoters operating in the UK. A recent study by the Association of Independent Festivals found that the two companies collectively own 30% of all UK festivals. Live Nation recently partnered with SJM to acquire Camp Bestival, after The Bestival Group entered administration.
Live Nation is currently promoting tours by The Prodigy, Sophie Ellis-Bextor, Bon Jovi and KISS. Upcoming shows on AEG’s roster include Kacey Musgraves, David Byrne and Enter Shikari. Festivals among the two companies portfolios include British Summer Time, Parklife, Download and Lollapalooza.
AEG’s departing European CEO Tom Miserendino commented: “I has been an honour to lead this great company and I am extremely proud of everything we have accomplished together.
“I am also confident that as Alex takes the lead, the company will continue its growth trajectory in Europe and that he and the team will further build on our solid foundation.”